Capture communication
Incoming email can be turned into structured interaction records with attachments, conversation history, customer or supplier links and follow-up context.
Breweries & beverage retail
A brewery-specific CRM and operations platform.
brewNow turns customer communication into structured workflows for orders, fulfilment, pricing, stock visibility, delivery, invoicing and future production planning. It combines a flexible CRM foundation with operational workflows designed for small and midsize breweries and beverage businesses.
berNow SaaS product
brewNow
Who it is for
Built for breweries and beverage businesses with connected operational workflows.
brewNow is designed for small and midsize breweries, beverage producers and beverage retailers that need customer communication, trade relationships, order processing, product pricing, stock visibility and fulfilment to work together in one operational flow. It supports hospitality accounts, retailers, wholesalers, distributors, event customers and direct trade customers, while also keeping supplier and logistics relationships in the same CRM environment.
Typical workflow
From communication to fulfilment and finance.
brewNow can connect the full path from incoming customer communication to fulfilment and finance. The exact workflow can be adapted to the brewery's processes, but a typical flow looks like this:
Create & assess orders
Customer communication can become a structured order with customer details, products, quantities, packaging format, pricing, availability and fulfilment requirements.
Prepare & deliver
Orders can move through stock confirmation, picking, packing, dispatch preparation, delivery handover and recipient signature capture.
Invoice & analyse
Fulfilled order positions can flow into invoicing, payment-status review, sales statistics, customer revenue analysis and product-level reporting.
Feature areas
A CRM foundation extended into brewery operations.
The platform combines core CRM capabilities with brewery-specific order, pricing, stock, delivery and invoicing workflows.
CRM & communication
Centralised email intake, attachment storage, conversation threading and interaction records linked to customer organisations, supplier organisations and individual contacts.
Customer & supplier management
Manage hospitality, retail, wholesale, distribution, event and direct-trade customers alongside raw-material suppliers, packaging suppliers, logistics partners and service providers.
Order & fulfilment
Configurable order intake with part-automated order-position entry, order confirmations, availability checks, packaging preparation, delivery handover tracking and delivery-note dispatch.
Products, prices & price lists
Manage products, variants, package formats and sales units, assign them to public or private price lists, and support customer-, wholesale-, gastronomy-, distributor-, event- or region-specific pricing.
Stock visibility & alerts
Monitor stock levels across products and packaging units, generate threshold-based action items, and surface shortages that may affect acceptance, fulfilment or delivery commitments.
Invoicing & e-invoicing
Create invoices from fulfilled order positions, allow manual line-item adjustments, and generate electronic invoices in established formats such as XRechnung and ZUGFeRD.
Reports & analytics
Build configurable reports across CRM, orders, stock, invoicing and operational data using filters, selected datasets and different presentation formats.
Multilingual working environment
Support international teams, export markets and multilingual customer or supplier communication through a multi-locale, multi-language interface.
Workflow extensibility
Customer or supplier interactions can be extended into operational records such as quotations, offers, invoices, service cases, supplier follow-ups and delivery-related workflows.
Business value
What brewNow changes for the customer.
- Less manual coordinationReduce repeated hand-offs and duplicated data entry between sales, warehouse, delivery and administration.
- Communication becomes operational workTurn emails and conversations directly into structured orders, follow-ups, service cases and other actionable records.
- More reliable fulfilmentCombine order data, stock visibility, packaging preparation and delivery status in one connected workflow.
- Stronger pricing controlManage different customer and market price lists and schedule future price changes without rebuilding the underlying product catalogue.
- Better commercial visibilityUse invoicing, sales, customer and product data for reporting, historical analysis and performance comparisons.
- A platform that can grow with the breweryStart with CRM, orders, stock and invoicing, then extend into production, keg management and delivery optimisation as requirements mature.
Integration & deployment
Designed to fit around the systems already in use.
brewNow is built on the same berNow application and hosting framework used for custom cloud solutions. That makes it possible to connect brewery-specific processes with existing software rather than forcing every customer into one fixed system landscape. Typical integrations can include accounting or finance systems, existing customer/master-data sources, stock or warehouse data, delivery information and other systems that already play a role in the customer's operation. The exact interfaces, data flows and customer-specific adaptations are defined during onboarding.
Product roadmap
Where brewNow can grow next.
These capabilities are planned or under consideration depending on their value in the brewery and beverage market.
Brewing workflows
Recipe-, raw-material-, labour-, utility- and resource-based brewing workflows with validation against available stock and production inputs.
Production costing
More accurate calculation of production cost, product value, margin contribution and cost-to-worth relationships.
Packaging workflows
Structured produce-to-bottle, produce-to-can and produce-to-keg processes for finished beverage output.
Keg lifecycle
Tracking of keg usability and status such as dirty, cleaned, filled, empty, damaged, unavailable or retired.
Delivery optimisation
Route optimisation for gastronomy deliveries, wholesale customers, events and direct-to-customer distribution.
Resource validation
Check planned production against available raw materials, packaging materials and relevant stock levels before committing production activity.
FAQ
Questions breweries are likely to ask.
Can brewNow be adapted to our existing brewery processes?
Yes. The platform is designed around configurable workflows and can be adapted where the standard product needs to reflect customer-specific operational requirements.
Does brewNow replace our existing accounting or ERP system?
Not necessarily. brewNow can act as the operational layer around existing systems and can be integrated with them where a replacement would not make sense.
Can brewNow handle different customer price lists?
Yes. Product pricing can be organised through public or private price lists, including customer-, wholesale-, distributor-, gastronomy-, event- or regional pricing.
Does brewNow support electronic invoicing?
The product scope includes generating and sending electronic invoices in established formats such as XRechnung and ZUGFeRD.
What is currently on the product roadmap?
Roadmap areas include brewing workflows based on recipes and resources, production-cost calculation, bottle/can/keg packaging workflows, keg lifecycle tracking and delivery-route optimisation.
Can you provide a brewery-specific demonstration?
Yes. A demo can be prepared around your order flow, customer structure, pricing model, fulfilment process and integration requirements.
Customer feedback
What customers say about this product.
Interested in brewNow?
Let’s look at your actual process.
We can map your current sales and fulfilment process, discuss integrations and prepare a brewery-specific demo.